CEFCO Rewards
United States
iOS
About project:
With Cefco Rewards, customers earn points on qualifying fuel and in-store purchases, which can be redeemed for free gifts and financial benefits. This app serves as a powerful marketing tool, helping to build a loyal customer base, boost retention, and foster brand affinity. Key features include the ability to unlock exclusive deals, make touch-free payments at fuel stations, and earn prizes. The app also allows users to purchase various items, add car wash services, view receipts, and access store details, all within a single platform. Additionally, users can easily locate the nearest CEFCO store and stay updated on the latest deals. This comprehensive approach not only streamlines the customer experience but also positions Cefco as a forward-thinking brand in the competitive retail and fuel market. By integrating these features, Cefco Rewards enhances convenience and value for its users, making it an essential tool for customers looking to maximize their savings and benefits from every transaction.
Mobile Payments
Convenience Store App
Shopping App
RESCUING REVENUE: A 10-DAY PLAN TO SAVE A STRUGGLING APP
From failing payments to stable transactions, 97% fewer crashes, and lightning-fast search
#Challenge 1
16 hours
// BROKEN PAYMENT ISSUE
Integrated secure payments system
Before:
19% failed payments
After:
0.4% failed payments
#Challenge 2
65 hours
// APP CRASH RATE
Redesigned core, reducing crashes by 97.7%
Before:
47% of users crashed
After:
0.3% of users crashed
#Challenge 3
22 hours
// POOR SEARCH EXPERIENCE
Improved algorithms, for instant, accurate results
Before:
11 sec. to search
After:
0.4 sec. to search
Customers earn points on fuel and in-store purchases, redeemable for gifts and financial benefits. The app unlocks deals, enables touch-free fuel payments, and offers prizes. It also allows users to purchase items, add car wash services, view receipts, and access store details. Additionally, the app helps users locate the nearest CEFCO store and browse the latest deals, enhancing convenience and promoting brand affinity through a comprehensive and user-friendly platform.
Budget
$140K
Timeframe
6 months
Release Date
2022
Team size
10 members
Platform
Technologies
NLP
Computer Vision
GraphQL
Heroku